![]() ![]() The contractual relationship is confirmed and the orders are fulfilled through shipping and logistics. Orders are then received via different sales channels, such as phone, fax, email, internet or salesperson. In many business models, a contractual relationship is established first via a Contract or Subscription. ![]() The context level processes are utilized in a number of ways by businesses such as business process reengineering, aligning enterprise architectures and IT solutions as well as "blueprinting" as part of Enterprise Resource Planning (ERP) systems. ![]() Recently the concept of order-to-cash has been extended to "Lead to Cash" by many software providers to include also the marketing and pre-sales process steps. ![]() Other top-level business processes include "Marketing to Lead", "Opportunity to Order", " Procure-to-Pay" (P2P), "Issue to Complete" (for manufacturing production) "Hire to Retire", "Concept to Launch" (for innovation and new product development), "Sustain and Retain" (for customer service and support) and " Record to Report" for general ledger processes. Order to cash ( OTC or O2C) normally refers to one of the top-level (context level) business processes for receiving and processing customer orders and revenue recognition. ![]()
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